E-Commerce Brand Protection Articles

Counterfeit enforcement is not a numbers game, it’s a strategy game. Yet many intellectual property enforcement providers still measure success by the sheer volume of takedowns, rather than the real-world...

As your e-commerce brand grows, so does the risk of counterfeits eating into your revenue, reputation, and customer trust. The faster your products gain traction, the more attractive they become...

As 2025 comes to a close, one thing is crystal clear: counterfeiters have never been more cunning, tech-savvy, or fast-moving. This year brought a whirlwind of new schemes, unexpected targets,...

When we shop on trusted retail websites like Superdrug, Debenhams, Boots, or even Amazon, we naturally assume everything sold there has been checked, verified, and approved. After all, these retailers...

The festive season is one of the most exciting times of the year but it’s also one of the busiest for counterfeiters. As shoppers rush to find the perfect gifts,...

Counterfeiters are no longer hiding in the shadows, they’re operating at scale, using the same automation and AI tools that legitimate brands rely on. From Amazon to Temu, fake listings...

Advent calendars have evolved far beyond chocolate. Today you can find everything from luxury beauty boxes to cheese samplers behind those 24 little doors. One of the fastest growing categories...

For many entrepreneurs, taking the leap into overseas manufacturing is an exciting milestone. Likewise, a wave of attention, whether from a Shark Tank appearance or a viral product launch, can...

Tariffs are meant to level the playing field for American businesses, but for small and mid-sized companies the reality often looks very different. The latest changes in U.S. tariff policy...

Counterfeiters don’t operate in isolation, they thrive when markets are unstable, supply chains disrupted, or prices distorted. In recent years, U.S. tariff hikes have unintentionally created those very conditions. By...

Counterfeiting is no small issue, it’s a colossal threat. According to the OECD–EUIPO, counterfeit goods made up USD 467 billion in global trade in 2024, or roughly 2.3% of total imports,...

Counterfeits won’t disappear on their own because online marketplaces, social media, and cross-border e-commerce make it easy for counterfeiters to resurface under new accounts. It often begins with a single...