As your e-commerce brand grows, so does the risk of counterfeits eating into your revenue, reputation, and customer trust. The faster your products gain traction, the more attractive they become to counterfeiters who copy your listings, steal your imagery, and undercut your prices with fake versions. That’s why choosing the right brand protection tool is no longer optional, it’s a crucial investment in your brand’s future.
1. Identify where you’re most vulnerable
Every brand faces unique threats. Counterfeits may appear on marketplaces like Amazon, eBay, or Temu; social platforms such as TikTok or Instagram; or even rogue websites impersonating your store. The best counterfeit protection tool will monitor all these channels automatically, flagging fakes before they damage your reputation or mislead your customers.
2. Look for automation and accuracy
Manual takedowns are slow and inconsistent. An advanced solution should use advance tech to identify counterfeits quickly and remove them efficiently. Automation ensures 24/7 surveillance, giving your brand constant protection without the need for a full in-house team.
3. Prioritise affordability and transparency
Many small businesses assume brand protection is expensive. In reality, affordable brand protection from counterfeits now exists offering smart, automated detection and legal-grade takedowns without enterprise-level costs. Choose a platform that offers clear reporting so you can see where fakes are found, how they’re handled, and the results achieved. Starting with just $105 a month, IP Moat aims to make brand protection easy and affordable. Check our full pricing here.
4. Ensure scalability and support
As your brand expands into new markets and platforms, your protection tool should scale with you. Look for flexible pricing, multi-platform coverage, and dedicated customer support to help you adapt as your exposure grows.
5. Measure real impact
Protection isn’t just about takedowns; it’s about prevention and recovery. The right tool helps you measure how much counterfeit activity has been removed, how your customers are safer, and how your genuine listings are performing as a result.
At IP Moat, we’ve built our platform to give e-commerce brands, from startups to established sellers, the power to fight fakes effectively. Our automated technology scans major marketplaces, domains, and social channels, offering affordable, scalable protection that fits your business needs.
Don’t let counterfeiters profit from your success. Protect your brand today with IP Moat, your trusted, affordable brand protection from counterfeits. Get a free counterfeit brand protection audit today!
