Counterfeit enforcement is not a numbers game, it’s a strategy game. Yet many intellectual property enforcement providers still measure success by the sheer volume of takedowns, rather than the real-world impact those removals have on a brand. At IP Moat, we take a different approach: tactical removals focused on the marketplaces and geographies that truly matter to your audience and revenue.
The Problem with Broad, Unfocused Enforcement
Large IP enforcement providers often cast an extremely wide net. They monitor dozens of marketplaces across random geographies and report thousands of takedowns each month. While this may look impressive in a dashboard, it often includes removals from platforms that have little to no relevance to a brand’s actual customers.
For example, a US-based brand selling primarily to North American and European consumers gains little value from removing listings on platforms like Tokopedia in Indonesia, especially if the brand has no audience, no distribution and no commercial presence there. These takedowns don’t protect revenue, don’t reduce customer confusion and don’t meaningfully disrupt counterfeit operations.
Worse, while resources are spent chasing low-impact listings in irrelevant regions, the most damaging counterfeit activity continues unchecked on high-risk marketplaces.
Reducing Enforcement Spend with Smarter Focus
By avoiding enforcement in irrelevant geographies, brands can save significantly on IP protection costs. Many providers charge per marketplace or region, leading to wasted spend on platforms that don’t impact revenue. IP Moat focuses enforcement only on high-impact marketplaces, ensuring brands invest where protection actually matters.
Starting with just $105 a month, IP Moat aims to make brand protection easy and affordable. Check our full pricing here.
IP Moat’s Tactical Removal Strategy
IP Moat is built around a simple principle: enforce where the risk is highest and the impact is greatest.
For many US-based and global brands, marketplaces like Alibaba and AliExpress are far more critical enforcement targets. These platforms are often where counterfeit products originate, scale, and supply other resale channels. By focusing on these marketplaces, IP Moat helps brands disrupt counterfeit networks closer to the source.
Our tactical removal process includes:
- Marketplace prioritisation based on where counterfeit activity overlaps with your real customer base
- Listing-level analysis to identify high-volume sellers and repeat offenders
- Brand-specific enforcement strategies tailored to your products, pricing, and positioning
- Targeted takedowns that remove listings driving actual sales, not dormant or irrelevant ones.
This approach ensures that enforcement efforts are aligned with commercial reality, not vanity metrics.
Geo-Intelligent Enforcement for US-Based Brands
For US-based brands, enforcement must protect the markets where brand trust matters most. IP Moat prioritises marketplaces and regions that impact:
- Customer purchasing decisions
- Brand reputation and perception
- Revenue leakage from counterfeit sales
Instead of chasing low-value removals in unrelated geographies, we concentrate on platforms that influence global supply chains and consumer demand, starting with Alibaba and AliExpress, where counterfeiters often operate at scale.
Impact Over Volume
At IP Moat, we don’t measure success by how many listings we remove, we measure it by how much counterfeit risk we eliminate. Tactical removals reduce counterfeit visibility, disrupt seller operations, and make it harder for bad actors to re-enter the market.
In a world where counterfeiters are strategic and adaptive, brands need enforcement that’s just as focused. IP Moat delivers smart, targeted IP protection, removing fake listings where it matters most, not where it’s easiest.
If you’re ready to move beyond unfocused takedowns and protect your brand with intent, IP Moat’s tactical removal approach is the difference.
