When MoonSleep's MoonSpoon pillow went viral, growth happened almost overnight.
Over the course of just ten weeks, content featuring the product generated more than 200 million views. What should have been one of the most exciting periods in the company's history quickly became something else entirely.
Within 24 hours of the first video exploding from zero to 34 million views, scammers were already moving in.
Multiple companies had copied MoonSleep's content, stolen product photography, duplicated sections of the website and started running ads targeting the very audience MoonSleep had worked so hard to build.
For founder Casey Adams, the excitement of seeing the business take off was quickly overshadowed by the fear that scammers were confusing potential customers and harming brand reputation so early.
When Success Creates a New Problem
Most founders expect challenges when a business starts growing. Few expect to spend their evenings hunting down scammers.
Before using IP Moat, Casey was manually dealing with every infringement herself.
That meant searching platforms for copied ads, gathering evidence, submitting DMCA takedown requests, reporting scam listings and repeatedly reporting fake advertisements across Facebook and Instagram. Often, the same scam company would be running dozens of ads at once.
It became a daily cycle of enforcement.
Instead of enjoying the momentum of a viral product and focusing on growing the business, hours were being spent worrying about counterfeiters, copied content and the damage these scammers could cause to both sales and customer trust.
The Solution
As the number of infringements continued to grow, it became clear that manually chasing every scammer wasn't sustainable.
MoonSleep turned to IP Moat to automate the process.
IP Moat continuously scans online marketplaces, websites and advertising platforms, identifying potential infringements before they become a bigger problem. When suspicious activity is detected, it is presented through a central dashboard where MoonSleep can quickly review the evidence and approve takedown actions.
Rather than spending hours searching for infringements, the process now takes seconds.
Where additional evidence is required to satisfy a platform's reporting requirements, the support goes beyond software alone. In MoonSleep's case, IP Moat's CEO worked directly with the business to gather the exact copyright information needed to maximise the chances of a successful removal.
The result was a system that not only identified infringements faster, but also removed much of the burden from the founder.
Founder Perspective
"I have a product that went absolutely viral. Like, 140 million views in 10 weeks viral.
Within 24 hours of my first video going from 0 to 34M views, I had 3 different scammer companies steal my content, photography, website, and start running ads to my own audience.
Before IP Moat: freaking out. Panicking. Staying up late doing my own DMCA takedowns, manually submitting every single scam ad to Facebook and Instagram, sometimes 20+ ads from the same scam company.
After IP Moat: feeling much more relaxed about the dupes and scammers.
IP Moat scans these platforms before I even see most of the ads. They send potential infringements to me through their platform, and it takes me five seconds to approve the takedown.
IP Moat has not only freed up my time, it has genuinely improved my mental health. I was personally hunting down scammers every day, and that is not time well spent when you're trying to build a growing business.
I LOVE IP MOAT!"
Protecting your Brand
Many businesses dream of having a viral product moment.
What often goes unspoken is that visibility attracts attention from more than just customers.
Counterfeiters, copycats and scam advertisers actively target products that are gaining traction because they know demand already exists.
MoonSleep's experience demonstrates how quickly that can happen, and how important it is to have systems in place before the problem becomes overwhelming.
By automating the detection and removal of infringements, MoonSleep was able to protect its brand, reclaim valuable time and focus on making the most of an incredible growth opportunity rather than constantly reacting to threats.
Get a Free Audit
If you're spending valuable time chasing counterfeiters, reporting scam ads or dealing with copied content, IP Moat can help.
Our free audit shows where your intellectual property is being used without permission across marketplaces, websites and advertising platforms. You'll gain visibility into the scale of the problem and understand what actions can be taken to protect your brand.
To learn more about MoonSleep and purchase authentic MoonSpoon products, visit their website.
