As ecommerce and social commerce continue to grow, counterfeit products, brand impersonation and unauthorised sellers remain major challenges for brands of all sizes. Today, a wide range of brand protection tools help companies monitor online marketplaces, websites, social media and domains to detect and remove infringements.
In this article, we provide a comparison of some of the most widely used brand protection and counterfeit detection platforms in 2026. We cover their core features, strengths, limitations and pricing models to help brands choose the right solution for their needs.
1. IP Moat
Overview:
IP Moat is a brand protection platform designed primarily for small and mid-sized ecommerce brands. It focuses on detecting counterfeit product listings and intellectual property infringements across online marketplaces, with an emphasis on simplicity, transparency and affordability.
Key Features
- Automated monitoring of major ecommerce marketplaces
- Detection of counterfeit and unauthorised product listings
- One-click takedown requests from a centralised dashboard
- Unlimited trademarks, products and images per account
- Real-time alerts and reporting
Pricing
IP Moat offers publicly listed monthly plans, making pricing predictable for growing brands. Plans typically range from entry-level packages for limited marketplaces to enterprise tiers with higher takedown volumes.
Pros
- Transparent pricing suitable for SMBs
- Easy onboarding and intuitive interface
- No contracts required
Cons
- Primarily focused on marketplaces rather than full digital risk protection
- Limited built-in legal support
2. Red Points
Overview:
Red Points is a comprehensive brand protection platform that detects counterfeit products, copyright infringement and brand abuse across marketplaces, websites, social media, ads and apps.
Key Features
- Detection across multiple online channels
- Automated takedown workflows
- Social media and paid ads monitoring
- Analytics and enforcement performance reporting
Pricing
Red Points uses a custom pricing model based on brand size, coverage and enforcement volume. This pricing is released on application.
Pros
- Broad channel coverage, including social media
- Automation and reporting capabilities
Cons
- Pricing can be high for smaller brands
- Initial setup may require time and configuration
- Limit on product images allowed to be uploaded
3. BrandShield
Overview:
BrandShield is a digital risk protection platform that combines brand protection, anti-counterfeiting and cybersecurity monitoring. It is commonly used by brands concerned about phishing, fake domains and impersonation in addition to counterfeit listings.
Key Features
- Marketplace and website counterfeit monitoring
- Phishing and fake domain detection
- Social media impersonation monitoring
- Managed takedown services
Pricing
Pricing is custom and varies based on coverage, scan frequency and supported channels.
Pros
- Strong focus on digital risk and phishing protection
- Wide coverage across domains and social platforms
Cons
- Less pricing transparency
- Some features depend on higher-tier plans
4. MarqVision
Overview:
MarqVision is a brand protection solution focused on counterfeit detection, seller intelligence and automated enforcement across online marketplaces and digital channels.
Key Features
- Image and text recognition for counterfeit listings
- Seller clustering and repeat offender tracking
- Automated enforcement rules
- Customizable dashboards and analytics
Pricing
MarqVision offers custom pricing depending on enforcement volume and platform coverage.
Pros
- Advanced AI-based detection
- Strong marketplace and seller intelligence features
Cons
- Less emphasis on phishing and cybersecurity threats
- Pricing may be better suited for mid-to-large brands
5. Corsearch
Overview:
Corsearch provides a comprehensive intellectual property platform that combines trademark management, brand protection and online enforcement. It is often used by brands with large global IP portfolios.
Key Features
- Trademark lifecycle and clearance tools
- Online counterfeit and infringement detection
- Domain name monitoring and enforcement
- Legal-grade reporting and evidence collection
Pricing
Corsearch pricing is customised and typically aligned with enterprise requirements.
Pros
- Strong integration between legal IP and online enforcement
- Global coverage and expertise
Cons
- Higher cost and complexity
- May be excessive for smaller ecommerce brands
6. ZeroFox
Overview:
ZeroFox focuses on external digital threat protection, including brand impersonation, scams, phishing and social media abuse. It is often positioned closer to cybersecurity than pure counterfeit enforcement.
Key Features
- Social media and dark web monitoring
- Phishing and impersonation detection
- Automated and managed takedowns
Pricing
Pricing is customised based on monitored assets and channels.
Pros
- Strong threat intelligence capabilities
- Effective against scams and impersonation
Cons
- Less specialised in marketplace counterfeit listings
7. Snapdragon
Overview:
Snapdragon offers both online and offline brand protection services, combining digital monitoring with physical enforcement such as mystery shopping and customs support.
Key Features
- Online marketplace and website monitoring
- Offline investigations and mystery shopping
- Customs and legal enforcement support
Pricing
Pricing is typically custom due to the inclusion of offline services.
Pros
- Covers both digital and physical counterfeit risks
- Strong legal and enforcement support
Cons
- Higher cost and operational complexity
8. Netcraft
Overview:
Netcraft is best known for phishing and fraud detection, with brand protection capabilities focused on fake websites, scam domains and online impersonation.
Key Features
- Phishing and fraud site detection
- Domain monitoring and takedowns
- Threat intelligence reporting
Pros
- Industry-leading phishing detection
- Fast takedown response
Cons
- No marketplace counterfeit coverage
9. Allure Security
Overview:
Allure Security specialises in proactive protection against scams, fake domains, impersonation websites and malicious apps before they become active threats.
Key Features
- Preemptive detection of fake domains and sites
- Managed takedown services
- Coverage across web, social and mobile apps
Pros
- Strong proactive threat prevention
- Managed service reduces internal workload
Cons
- Primarily focused on scams rather than product counterfeits
10. BrandMonitor
BrandMonitor delivers end-to-end protection against counterfeiting, unauthorised sales, and brand misuse across both online and offline channels. The platform offers fully customisable brand protection solutions, including domain monitoring, legal enforcement, and customs support.
Key Features
- Offline Protection: Identifies counterfeit goods in physical retail locations and marketplaces and enables enforcement actions.
- Online Protection: Uses AI-powered technology to detect counterfeit listings, gray market activity, and copyright violations across digital channels.
- Domain Protection: Tracks and enforces against unauthorised trademark usage across all domain extensions.
Pricing
Pricing is tailored to the brand’s specific needs and selected services, with custom quotes available upon request.
Pros
- Advanced AI capabilities for identifying online and offline counterfeit risks
- Flexible, customizable protection plans to suit different brand needs
- Extensive global coverage with legal and customs enforcement in over 50 countries
- Comprehensive dashboard for managing brand protection operations
Cons
- The user interface may feel complex for first-time users
- Limited flexibility in reporting and analytics customisation
Top 10 software tools for detecting counterfeit products online for small businesses in 2025
- IP Moat
- Red Points
- BrandShield
- MarqVision
- ZeroFox
- Corsearch
- SnapDragon
- NetCraft
- Allure Security
- BrandMonitor
Final Thoughts
There is no single best brand protection platform for every business. Brands should evaluate their risk profile, sales channels, budget and internal resources when selecting a solution.
Marketplace-focused ecommerce brands may prioritise tools like IP Moat or MarqVision, while companies facing phishing and impersonation threats may benefit more from BrandShield, ZeroFox, Netcraft or Allure Security. Larger brands with complex legal needs may prefer enterprise platforms such as Corsearch or Snapdragon.
Protect Your Brand with IP Moat
In this guide, we’ve highlighted leading brand protection solutions that help businesses defend their intellectual property. From AI-powered monitoring to automated enforcement, these tools play a critical role in combating counterfeiting and preserving brand value.
IP Moat stands out with its intelligent, technology-driven approach to brand protection, delivering real-time detection of counterfeit activity. With a proactive enforcement strategy and broad international coverage, IP Moat empowers brands to stay ahead of evolving digital and offline threats.
Request a demo today to see how IP Moat can help you eliminate counterfeits and strengthen your intellectual property protection.
