In the rapid world of eCommerce, safeguarding your brand from counterfeiters and unauthorised sellers is essential. While platforms like Red Points promise comprehensive services, many users report higher costs, lengthier onboarding times, and less control. IP Moat, on the other hand, offers a streamlined, accessible, and transparent approach—designed with small and growing businesses in mind.
What makes IP Moat stand out in brand protection?
IP Moat is designed for businesses of all sizes, offering an intuitive, affordable platform that simplifies brand protection. With flat-rate pricing and unlimited product monitoring, it’s a practical choice for emerging brands looking to scale without unpredictable costs.
Transparent Pricing Structure
IP Moat offers predictable monthly pricing, starting at $105/month and capped at $529/month (as of July 2025), which includes up to 200 takedowns and monitoring across 20+ marketplaces. There are no hidden fees, and businesses can cancel at any time.
Red Points generally bills per SKU, which some brands say can drive up costs as they scale. While this can be flexible for businesses with a higher budget and a small number of SKUs, total costs may rise significantly for brands with a larger catalogue. Their pricing locks clients into a 12 month contract which will start around the $1300 a month mark and will increase based on products, IP and marketplace choice. Some businesses (as cited on Trustpilot) have found this pricing model difficult to budget.
Ease of Use
IP Moat prides in its user-friendly interface and quick setup. It integrates with platforms like Shopify and offers a clean dashboard that simplifies monitoring and takedown processes. Brands keep control of which listings are removed by receiving alerts and selecting which listing to remove.
Red Points offers a managed service model where listings can be removed automatically by automated rules. While this can save time, it may also result in less control over your submissions and some users on Trustpilot and G2 have reported that legitimate listings were mistakenly removed through this automation.
Setup
IP Moat setup is based around products and your IP. You simply add links to your products through a pre-built integration or by pasting in product links. The system then analyses all listings to automatically build an initial search strategy which continues to grows over time as counterfeiters change their tactics. IP Moat's machine learning means that your search is constantly adapting, just like your counterfeiters.
Red Points typically involves an onboarding period with an account manager, who works with you to refine keyword strategies in the first few weeks. This can be effective but may delay full deployment and has a reliance on your account manager.
Pricing and Value for Money
IP Moat offers transparent pricing starting at just $105/month, with a premium plan capped at $529/month—covering up to 200 takedowns and 20+ marketplaces. Its flat-rate pricing model makes it highly cost-effective for businesses with growing product lines. IP Moat offers a monthly subscription so users can cancel at any point if they are unhappy with the service.
Red Points is aligned more with the traditional legal industry with pricing starting from thousands per month. Their “Price on Application” model hides actual costs until after you’ve agreed to a sales call, often leaving small businesses priced out entirely. Several prospects have told us they were quoted 12-month terms so would continue to pay even if they were unhappy with the service.
Features
IP Moat offers automated detection, real-time alerts, takedown automation, brand keyword tracking, and a Copyright Vault for proof of ownership. These tools ensure your brand stays protected with minimal manual input.
In contrast, Red Points works on a managed service model that automates takedowns—but with limited visibility. Customers have reported that the system mistakenly removes their own listings. Oversight is minimal, and reversing errors can be slow and painful.
IP Moat cuts through the noise with a solution that actually works—without draining your budget.
Ecommerce Platform Monitoring Effectiveness
Red Points primarily identifies trademarked terms, often resulting in a high volume of irrelevant listings. This is because searches rely on a limited set of static keywords. This method works well if your brand is being directly replicated — for example, if you're "Nike," most counterfeit products will also use the "Nike" name. However, it becomes far less effective when your products are copied without using your trademark, as those copies are unlikely to be detected.
IP Moat detects both products and trademarks, minimising false positives and irrelevant matches. Our searches are powered by thousands of data points related to your products and known counterfeits — including all of the associated images. As new infringing listings are discovered, our system automatically expands its search patterns. This makes IP Moat designed to be more effective at identifying copies of innovative designs, patented products, and other forms of IP, even when trademarks aren’t used.
Get a free audit to see exactly where your products are being copied online.
Customer Support
IP Moat is known for responsive customer service and accessible support for businesses of all sizes. Its focus on transparency and ease of use builds trust and ensures users get real results without confusion.
Red Points customers can also expect an account manager to offer support to their clients. The are normally responsive and are able to direct you to the relevant department.
Feel free to have a quick look at what users love about IP Moat here.
Conclusion
If you’re a small to mid-sized business looking for affordable, efficient, and scalable brand protection, IP Moat is the clear winner over Red Points. IP Moat handles everything from monitoring infringements to executing takedown actions, giving you peace of mind at a fraction of the cost of traditional services. Drop an email at hello@ipmoat.ai for a personalised consultation today or head along to the website to start your free audit!
Protect your brand—on your terms.
“Prices and features current as of June 2025. For up-to-date details on Red Points, please see their official site. Red Points® is a registered trademark of Red Points, S.L. This blog post is for informational purposes only.”
