Amazon is now automatically enrolling eligible sellers into its Remote Fulfillment with FBA (RFWF) program. This update allows UK-based FBA sellers to seamlessly expand their reach to customers in France, Germany, Italy, Spain, the UAE, and more—without the need to ship inventory internationally or register for local VAT. It’s a powerful way to scale your business across borders.
But with expanded sales opportunities come increased risks to your intellectual property (IP).
As your products reach new markets, the threat of unauthorised sellers, counterfeit goods, and brand misuse rises significantly. That’s why it’s more important than ever to have a strong brand protection strategy in place.
IP Moat helps protect your brand across global marketplaces by proactively defending against IP violations, unauthorised listings, and other threats that can harm your reputation and revenue.
What Is Remote Fulfilment with FBA?
Amazon's RFWF allows you to list and sell your UK FBA products across multiple international marketplaces, with Amazon handling the logistics of cross-border delivery. The system even uses Amazon’s Build International Listings tool to automatically:
- Duplicate your product listings
- Adjust prices for exchange rates and fees
- Sync your inventory from your UK FBA stock
It’s hands-off for sellers—and a great way to access new markets without heavy lifting. But it also comes with some hidden pitfalls, particularly around your brand and IP.
How RFWF Increases IP Risk
Increased Global Visibility = Increased Brand Risk.
Now that your Amazon listings are visible across multiple international marketplaces, your brand assets—including product images, listing content, and trademarks—are gaining much wider exposure. While this is great for boosting reach and sales, it also significantly increases the risk of intellectual property theft.
1. Rise of Copycats and Counterfeits
When your product gains visibility across Amazon’s EU and international marketplaces, it becomes a target for copycats. Sellers may lift your content, mimic your branding, or produce counterfeit versions of your product.
And the problem doesn’t stop on Amazon. We’ve seen it time and time again:
Images and content copied from Amazon listings—more often than from your website—frequently end up on platforms like Alibaba, AliExpress, and other global marketplaces.
Once your images and content start spreading online, tracking and removing them becomes significantly harder—especially across different languages and jurisdictions.
2. Unauthorised Sellers and Listing Hijackers
Another major risk is the rise of unauthorised sellers, or “hijackers,” who attach themselves to your listings across various marketplaces.
Here’s the catch:
You don’t know what they’re actually selling. It could be:
- A counterfeit version of your product
- A used, expired, or damaged item sold as new
- A completely unrelated product riding on your listing’s traffic and reviews
This can quickly spiral into:
- Bad customer reviews that hurt your rating
- Buy Box loss, slashing your visibility and sales
- Amazon account issues, including suspension due to “inauthentic product” complaints
Once your product listings are duplicated across several marketplaces, the chances of these problems multiply.
3. Delayed or Difficult Enforcement
Many Amazon sellers mistakenly believe that their UK-registered trademarks and content protections automatically apply in other countries. Unfortunately, that’s not the case.
Every country has its own intellectual property laws, and without proper international trademark registration or proactive brand monitoring, enforcing your rights abroad can be difficult—if not impossible. Infringements can go undetected for months, giving unauthorized sellers and counterfeiters the upper hand.
If you're not actively monitoring global marketplaces, you may not even realise your product listings, images, or branding are being misused until it’s too late.
Why You Need IP Moat in a Cross-Border Marketplace
While Amazon opens up global selling, it doesn’t guarantee global protection. That’s where IP Moat comes in.
We help you stay protected, stay informed, and stay in control—no matter where your products are showing up.
✅ Automated Monitoring Across Amazon & Beyond
IP Moat continuously scans Amazon marketplaces and other high-risk platforms for IP infringements, counterfeit listings, image theft, and unauthorised sellers—so you don’t have to.
✅ Proactive Image & Content Protection
Since Amazon images are the most commonly copied assets across marketplaces, we apply tools that help track image reuse and trigger alerts when your visuals are misused—whether it's Amazon Germany or AliExpress.
✅ Multi-Market IP Support
We help you understand where your brand may need extra protection, from EU trademark filings to localised enforcement strategies. Our team supports takedown efforts and provides guidance on the most effective steps—region by region.
✅ Fast Action Against Hijackers
We help you detect and act on unauthorised sellers early—before they damage your reputation or confuse customers.
Final Thoughts
Remote Fulfilment with FBA is a fantastic way to expand your customer base—but don’t mistake it for a safe path. As your listings, images, and brand presence spread to new markets, so does your exposure to IP theft, hijackers, and counterfeits.
Amazon won’t stop these threats for you—but IP Moat will.
Ready to grow confidently across borders?
Let IP Moat protect your brand while you scale your sales.
👉 Register today for a free audit and find out if your trademarks and images are being abused.
