In the digital marketplace, the unique allure of Shipwreck Boutique's sea glass jewellery has been overshadowed by the emergence of counterfeit products.
These unauthorised replicas, use the companies images, not only dilute the brand's exclusivity but also mislead consumers, impacting the shop's revenue and reputation.
This blog delves into the heart of such challenges, spotlighting the critical importance of robust intellectual property strategies and IP Moats instrumental role in turning the treacherous waters of online selling into calmer seas.
It is key to note that no IP registration was required to counteract these copied listings. Copyright protection exists from the moment an original work is 'fixed' in a tangible medium. For the photography used in Shipwreck Boutiques listings, fixation occurs when the pictures are taken.
About Shipwreck Boutique
Laura Marie's Shipwreck Boutique specialises in crafting and selling genuine sea glass jewellery, art, and crafts. These unique pieces are made from sea glass collected from Lake Erie beaches and other locations around the world. The store offers a variety of items including bracelets, necklaces, earrings, key rings, sea pottery pendants, suncatchers, wine glass charms, sea glass angels, and Christmas trees.
The Problem
1. Unauthorised use of copyrighted images
2. Little or no action taken as a result of submissions
3. Unable to cope with the scale of issues
"The amount of counterfeit listings that I would come across on a daily basis was a real kick in the teeth. I put valuable time into my products and to see them copied like this is defeating. It devalues my brand. ”
- Laure Marie, CEO, Shipwreck Boutique
The Solution A.I. Powered Brand Protection
IP Moat detects and swiftly removes counterfeit, fraudulent and suspect listings from online marketplaces such as eBay and AliExpress.
Add your IP, then receive notifications when new listings are found. Remove infringing listings with the click of a button.
The Approach
Detect
Our A.I. based tools scan the web for counterfeit versions of your products.
Approve
Stay in control of your innovations by selecting the infringing listings which you want to action.
Remove
IP Moat removes the listings from online marketplaces with a click of a button.
Immediate Impact
Shipwreck Boutique: Just 5 days with IP Moat
39 Removals
39 listings for counterfeit products and trademark infringements were removed from marketplaces in just 5 days of subscribing to our Premium Plan.
Quick Response
Our systems were able to quickly identify a large number of listings and begin to take them down immediately. Our honed removal strategy ensured marketplaces acted promptly and the counterfeit listings were taken removed.
*Data from 15th February until 20th February 2024
Highly Commended
"Working with IP Moat has significantly eased the stress of dealing with counterfeit issues. It's empowering to know that someone is as dedicated to protecting our creations as we are to making them."
- Laura Marie, CEO, Shipwreck Boutique
