Rehook: Product Piracy Solved with IP Moat
When Rehook, a UK-based cycling innovation company, grappled with the challenges of counterfeit products undermining their revenue and brand integrity, they turned to IP Moat for a solution. IP Moat's AI-driven technology offered a robust defence against IP infringement, efficiently detecting and removing fake listings from online marketplaces. This intervention not only restored Rehook's brand reputation but also led to a significant 26.46% increase in UK sales.
About Rehook
Founded in 2016 in Norfolk, UK, by Wayne Taylor, Rehook innovates simple solutions to combat everyday cycling problems.
The company are on a mission to enable anyone to embrace adventure… on a bike. Regardless of their experience level, ability or mobility.
The Problem
1. Lost revenue
2. Unauthorised use of patent
3. Brand and market dilution
"Rehook’s flagship products have been copied relentlessly and sold for a fraction of the cost on online marketplaces, impacting our sales revenue and reputation as a reliable brand” - Wayne Taylor, CEO, Rehook
The Solution A.I. Powered Brand Protection
IP Moat detects and swiftly removes counterfeit, fraudulent and suspect listings from online marketplaces such as eBay and AliExpress.
Add your IP, then receive notifications when new listings are found. Remove infringing listings with the click of a button.
The Approach
Detect
Our A.I. based tools scan the web for counterfeit versions of your products.
Approve
Stay in control of your innovations by selecting the infringing listings which you want to action.
Remove
IP Moat removes the listings from online marketplaces with a click of a button.
Immediate Impact
Brand Integrity
Brand reputation and reliability restored.
26% Sales
Revenue increase of 26.46% in the UK after removing copied products.
+30 Hours /month
Over 30 hours gained through automation and no expertise was required.
Highly Commended
"IP Moat is the solution to IP problems for small businesses. I have peace of mind knowing that our brand is protected, allowing me to focus on business growth." - Wayne Taylor, CEO, Rehook
*Data from Amazon UK 1st December 2023 - 16th Jan 2024 vs same period previous year
