Find out how Ass Savers removed over 100 counterfeit listings in a month with IP Moat.
Ass Savers is well known for its innovative mudguards, designed to keep cyclists dry and comfortable in wet and muddy conditions. Brand and market dilution was a big problem for Ass Savers. With prolific counterfeit products on eBay and an overwhelming number of trademarks infringements, Ass Savers felt the problem was too big to tackle. Thanks to IP Moat, these listings are removed, offenders have been deterred and Ass Savers have taken back control.
About Ass Savers
Founded in 2011 in Gothenburg, Sweden, by Staffan Widell, Oscar Ternbom and Petter Danielson, Ass Savers is well known for its innovative mudguards, designed to keep cyclists dry and comfortable in wet and muddy conditions.
The company are on a mission to enhance the experience of cycling with functional, sustainable accessories.
The Problem
1. Counterfeit product proliferation
2. Unauthorised use of trademarks
3. Brand and market dilution
"As the owner of a registered trademark that is synonymous to an entire product category, it is crucial to our brand integrity to keep the infringements at bay” - Staffan Widell, CEO, Ass Savers AB
The Solution A.I. Powered Brand Protection
IP Moat detects and swiftly removes counterfeit, fraudulent and suspect listings from online marketplaces such as eBay and AliExpress.
Add your IP, then receive notifications when new listings are found. Remove infringing listings with the click of a button.
The Approach
Detect
Our A.I. based tools scan the web for counterfeit versions of your products.
Approve
Stay in control of your innovations by selecting the infringing listings which you want to action.
Remove
IP Moat removes the listings from online marketplaces with a click of a button.
Immediate Impact
Ass Savers: One month with IP Moat
1,246 Listings
1,246 similar listings detected and analysed for IP infringement.
109 Removals
109 listings for counterfeit products and trademark infringements sent for removal.
+20 Hours
Over 20 hours gained through automation and no expertise was required.
*Data from 10th October until 10th November 2023
Highly Commended
"IP Moat has proven to be an easy to use tool that minimises the time we need to spend on chasing IP offenders. Just what you need at a fraction of the price of the competition." - Staffan Widell, CEO, Ass Savers AB
