In the rapidly growing world of eCommerce, the risk of counterfeits and unauthorised sellers continues to flourish. Brand protection has become pivotal—not just for Fortune 500s, but for small and mid-sized businesses, too. While several players offer solutions in this space—Red Points, BrandShield, CoSearch, and others—IP Moat is reshaping how accessible, affordable, and effective brand protection can be.
Why Brand Protection Tools Often Fall Short for Growing Brands
Most legacy brand protection tools were built with enterprise clients in mind. Their pricing, onboarding processes, and feature sets often reflect that. While they may work well for global corporations with dedicated legal teams, smaller brands often struggle with:
- High minimum pricing or hidden costs
- Long-term contracts
- Complicated onboarding
- Limited control or visibility into takedown actions
Over-reliance on keyword-based detection that misses design or visual IP infringements
This is where IP Moat comes in—designed specifically to serve startups, SMEs, and scaling brands who need powerful protection without enterprise-level friction.
Built for All Business Sizes
Whereas tools like Red Points and CoSearch focus heavily on managing infringement through service teams, IP Moat puts power in the hands of users. Brands receive alerts and can choose what to remove—so you’re always in control.
BrandShield offers advanced analytics and threat intelligence, but it’s often geared toward government agencies, public companies, or organisations with cybersecurity teams. For growing eCommerce brands looking for affordability, fast setup, and transparency, IP Moat fills a much-needed gap.
No Hidden Fees, No Surprises
Most platforms in this space follow a “Price on Application” model, which can be a hurdle for small businesses who simply want to understand the cost before engaging with a sales rep. With IP Moat:
- Pricing starts at $105/month
- Premium plans are capped at $529/month
- All plans include unlimited product coverage
- Cancel anytime—no long-term commitment
This model is especially helpful for brands scaling quickly across marketplaces or launching frequent product variations. Check more details on our pricing page.
Beyond Trademarks: Smarter Detection
Legacy systems often rely on a static set of keywords or trademark terms. This approach works well if someone is counterfeiting a logo or brand name directly. But it misses many real-world infringement cases—like design copies, lookalike packaging, or products listed under alternate brand names.
IP Moat’s detection engine goes beyond keywords. It uses a combination of trademarks, product imagery, historical counterfeit data, and marketplace behavior to dynamically detect unauthorised listings—even when your brand name isn’t used.
Human Support Without the Red Tape
IP Moat offers responsive, easy-to-access customer support—without forcing you into annual contracts or multi-layered ticketing systems. Whether you're a solo operator or running a lean team, help is available when you need it.
The Bottom Line
Whether you're just starting to protect your product line or you're expanding to new global marketplaces, IP Moat offers a modern, transparent, and scalable solution.
While tools like Red Points, BrandShield, and CoSearch serve a role for large corporations, IP Moat is purpose-built for small to mid-sized businesses that need:
- Simple onboarding
- Transparent pricing
- Control over removals
- Smart detection
- No lock-in contracts
Get a free audit today to see where your products are being copied today.
Get a free audit or reach out to us at hello@ipmoat.ai for a no-pressure consultation.
